Why Should You Invest in Video Marketing?

Videos have proven to be one of the most effective ways to spread awareness about your product or service. Especially makes investing in video marketing well worth your time and money. What’s more, there are a million and one ways to edit your videos online these days.

The most important thing when it comes to video marketing? Investing in high-quality, eye-catching videos that not only showcase your product but do so in an interesting way that draws people in and encourages them to take action on your offer! Here are five more reasons why you should invest in video marketing.

Videos are Searchable

Search engines index video content much better than other forms of content. Simply put, if you’re not leveraging video to tell your story or drive interest in your brand, you’re missing out on a huge opportunity. 

A search for video makers returns videos from all over YouTube, including tutorials and behind-the-scenes footage. This helps both potential customers and industry influencers find videos about video makers (and whatever else they might be searching for).

Videos Help you Get Attention on Google

One of Google’s original mantras was Don’t be evil. This has morphed into a desire to give users what they want—as quickly as possible. In their quest to deliver quality content, Google looks for other signals that people can easily manipulate to game their system. One of these is video, which has become such an important signal that YouTube has essentially become its own search engine. 

A video maker with videos showing up on page one of Google will likely have more traffic than a video maker who doesn’t have videos ranking well on page one. Video marketing isn’t just about grabbing attention on Google.

It’s also about getting found on social media platforms like Facebook and Twitter. Social media sites are constantly updating their algorithms to show users posts from people and brands they interact with most often—and video is becoming one of those interaction signals.

Videos Add a Human Element to Your Business

It’s no secret that video content is more appealing to viewers. Videos provide a human element to your business, because you’re speaking directly to potential customers. Also, answering their questions with immediate feedback. 

Not only does your audience get a glimpse of your personality, but they get an idea of what you value. In this case it can help them determine whether they want to work with you. Video marketing also helps humanise your company by providing testimonials from current or past clients. Especially, who have had positive experiences working with you.

Videos With Other Social Media Platforms

Video marketing is a relatively new form of marketing, but it has great potential. You can share and promote videos through social media sites like Facebook, LinkedIn, and Twitter. And video isn’t just for sharing on social media; businesses also use videos to showcase their products or services on their websites or other pages. 

Video marketing is quickly growing as more people turn to online viewing rather than watching TV or reading print magazines. With a video maker, you can create videos that are specifically helpful for your business growth. It is more efficient by using video marketing techniques. However, Video makers are available in a variety of styles and prices. So you should be able to find one that fits within your budget.

Video is Low-Cost

Video marketing is one of the most cost-effective ways to market your business. Unlike print ads, which need printing and distribution, or even radio ads, which require airtime salespeople (and advertisers don’t get their money back if nobody listens!). Video can be distributed for free across your various social media channels. In fact, a study by Animoto found that businesses who post videos on Facebook see 60 percent higher organic reach than those who don’t! Video is more memorable than text, links or images

We all know that words can be incredibly persuasive, but video marketing takes it to a whole new level. When people see information presented as a video, they not only remember it better, but are more likely to act on that information than if they’d just read about it. According to stats compiled by Hubspot, nearly 80% of those who watched a video about an organisation’s product or service said they trusted the company more and were more likely to buy from them.

Adding Video gives Credibility to Your Brand

People take visual cues from video much more than they do from static images. This means that by adding a video to your website, you’re actually giving credibility to your brand and trustworthiness to what you have to say. For example, let’s look at professional reviews of restaurants on Yelp: Video testimonials are much more persuasive than still pictures because they are personalised, giving shoppers an idea of what it would be like if they were sitting there themselves.

Video Content Attracts Links from Other Sites

Sites like Youtube and Vimeo are great ways to network with other video makers, giving you opportunities to create relationships that can lead to getting backlinks from other high-authority sites. This can help improve your organic search rankings. And since videos are often shared on social media networks, they give you chances to get your brand in front of new audiences—and generate links back to your site as people share videos across their own sites and networks.

Final Thoughts

Video marketing is a great way to reach your audience on all types of devices. The video experience, according to Google, is more effective at driving action than text alone. Companies who have invested in video have seen engagement rates increase by 300%! There are many reasons to invest in creating and publishing video content. Use our step-by-step process to get started with a successful marketing campaign that leverages video!

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